As Entrepreneur notes, “Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world.” Franchisors, on the other hand, have no doubt that strong marketing strategies are absolutely essential in building their brands and attracting customers. While every company is different, when you choose to partner with a reliable franchisor like Cabinet IQ, you can count on receiving top-notch franchise marketing support. Here’s what to expect.

Recognized Brand

When you start a company by yourself, it takes time to build your brand. You may have the best product on the market, but if people don’t know about it, they can’t buy it. You will need to spend significant time and money to establish your business in the minds of prospective customers. When you buy a franchise, however, the franchisor has already spent a lot of time and money to choose the perfect company name, create a logo, and develop images for advertising and social media. That means you don’t have to find and pay someone to design those things for you. More importantly, it means people will most likely be familiar with your product or service from the moment you open your doors. For instance, if you live in or around Austin, Texas, there’s a good chance you’ve heard of Cabinet IQ. As a high-tech cabinet and countertop company, we provide a revolutionary approach to kitchen and bathroom remodeling that has made us a household name in Central Texas.

Specialized Training for Marketing the Brand

One of the best things about buying a franchise is that the franchisor will train you in everything you need to know to open and operate your business. A portion of that training will be dedicated to helping you understand the technical aspects of sales and marketing, specifically as they relate to the franchisor’s brand. At Cabinet IQ we have a state-of-the-art marketing strategy and a proprietary customer relationship management (CRM) system that’s proven to increase lead conversions. During your franchisee training, you’ll learn how to implement these tools to attract customers and grow your business.

Grand Opening Strategy

Most new startup business owners HOPE to attract clients from day one. Franchisors KNOW how to attract clients because they’ve helped franchisees open new locations many times and have built an arsenal of the best practices. That knowledge is some of the most valuable franchise marketing support you’ll receive. If you choose to join the Cabinet IQ family, our dedicated full-service marketing agency will customize solutions for you based on your goals. We believe in going big on grand openings and will help you budget for an aggressive marketing spend that will build a customer base quickly.

Sophisticated On-line Presence

While traditional forms of advertising such as billboards, television ads, and radio spots are still effective, Forbes Magazine suggests, “if you want to truly engage with your customers and know what messaging they respond to, nothing is more effective than digital marketing.” Unfortunately for start-up business owners, effective digital marketing is more complicated than simply buying banner ads on websites. Thankfully, as a franchisee you won’t have to stress over the complexities of developing an on-line marketing campaign. Your franchisor will take care of that for you. Cabinet IQ has a team devoted to keeping our on-line presence current and to reaching our target audience through internet ads, blogs, and social media.

You Get Much More with Cabinet IQ

It shouldn’t be surprising that Cabinet IQ offers excellent franchise marketing support because, in fact, we offer exceptional franchise support across all categories! If you’d like to learn more about the many benefits of buying a Cabinet IQ franchise, fill out the form on our website. We look forward to hearing from you!

Published On: September 5th, 2022 / Categories: Featured, News, Technology /